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9julio 2017

El mercado automotor: los más y menos vendidos del primer semestre de 2017

La industria automotriz tiene una disyuntiva: mientras los patentamientos viajan hacia un récord anual, exigen la discusión de problemas de fondo que atacan la rentabilidad del sector. Junio cerró con doble estadística: semestral y mensual. De acuerdo a la Asociación de Concesionarios de Automotores de la República Argentina (ACARA), la venta de cero kilómetro creció un 39,8% en comparación con el mismo mes de 2016 y consolidó la tendencia con una suba del 33,4% en contraste con el acumulado de los primeros seis meses del año pasado.

El escenario es ambiguo. La rentabilidad virtualmente nula que denuncian las entidades agrupadas en Acara se solventa a su vez en las claves del auge en la venta de autos nuevos: bonificaciones, descuentos, promociones, guerra de precios. Dante Álvarez, presidente del organismo, expresó la lateralidad de esta coyuntura próspera: “Es de destacar el gran ritmo que durante todo el año hemos venido teniendo y que en junio llegó a su pico máximo. Exceptuando los eneros, que por motivos estacionales son considerados meses dobles, debemos remitirnos a octubre de 2013 para tener un promedio diario de operaciones por encima de 3800 vehículos, como tuvimos en junio. Sin embargo, debemos decir que estamos teniendo rentabilidad prácticamente nula y creemos que deben atenderse temas de fondo que le den un horizonte de sustentabilidad en nuestra actividad, como por ejemplo tener una cadena de valor más equilibrada, que evite la imposición desleal de cualquier parte dominante”.

El Volkswagen Gol es el auto más vendido en lo que va del año con 21.137 patentamientos

Los concesionarios se quejan en términos de rentabilidad y los 0km se venden con promesas de récord: estiman cifras que compitan con el mercado de 2013 con una plusmarca de 950 mil vehículos patentados. Los grandes responsables de este ansiado “brote verde” son los modelos más vendidos. Una lista que combina la popularidad de los automóviles urbanos con el empuje de las pick-ups o los comerciales livianos. Desde enero a junio de 2017, el más vendido es el Volkswagen Golcon 21.137 unidades comercializadas. Lo sigue de cerca el Renault Sandero -en junio y por primera vez en el año superó al Gol en términos de ventas mensuales- con 19.116 de transferencias en el primer semestre. El podio lo completa la Toyota Hilux -17.737 de patentamientos-, el vehículo más vendido de 2016. El resto del top ten: Chevrolet Onix, 16.396; Toyota Etios, 16.077; Ford Ka, 14.305; Fiat Palio, 14.223; Chevrolet Prisma, 13.888; Peugeot 208, 12.375; Volkswagen Amarok, 11.304.

Una sola unidad vendida tiene el Jaguar F-Pace, el primer SUV de la marca británica. Tiene lógica: llegó al país a fin del mes pasado

Así como los más: los menos. ¿Cuáles son los autos que sólo vendieron una unidad en los primeros seis meses del año? Son 17 modelos que únicamente patentaron una unidad. Las razones son diversas: vehículos exclusivos por su elevado valor, modelos discontinuados, lanzamientos recientes o simplemente autos que no convencen. La lista, elaborada según datos de Acara y publicada completa en el portal Autoblog, está compuesta por: BMW M6, Lexus Gs450h, Mercedes Benz S 500, Audi Rs5, Audi Rs7, BMW 1m, Chrysler 300c, Ferrari 488, Ford Focus Ii, Jaguar F-Pace, Mercedes Benz Clase S, Mercedes Benz Cls 350 y los discontinuados Renault Clio Mio, Suzuki Fun, Chevrolet Aveo, Nissan Altima, Peugeot Rcz.

Poradmin 14765

14.765 thoughts on “El mercado automotor: los más y menos vendidos del primer semestre de 2017”

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